So GM "gives" Armando Galaraga a FREE -Vette valued at $ 60,000.00 in honor of the No-Hitter he had been robbed of. Nice gesture. In response ... over the following four days the company/car was talked about on 714 TV programs and mentioned in over 151,000 print and internet publications. The estimated value of that exposure is estimated at $ 7,900.000.00 !GM=Great Marketing.
Keep givin' .
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